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عمومی::
طرح ترویج
In a broader sense, government export promotion programs, and programs for inter- national marketing activities in general, are designed to deal with the following major barriers:
The need for promotion support might affect selected dimensions of the total promotion program.
Another governmental factor in channel selection is the nature of any existing interna- tional business promotional program.
In addition, the salesperson is often able to supply information pertaining to particular customers, and perhaps other types of information that might be useful in planning advertising and trade promotion programs.
Control the retail shelf and promotional program with value-added category management.
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